New AC installations
We focus the campaign on homeowners seeking a new residential AC system installation within your approved service area.
Residential AC · New installations
A clearer path from Google search to an in-home estimate.
New Grounds manages Google Ads and inquiry handling for new residential AC system installations, with tracking and appointment support built into the handoff.
Your contractor team controls the calendar, visits the property, prepares the estimate, and performs the HVAC work.
$1 one-time onboarding · $150 per qualified inquiry · $4,000/month minimum Google Ads budget
Focused service scope
Focused on new residential AC installations.
The campaign is configured for new residential AC system installations, with your approved service area and operating capacity guiding setup. Replacement, heating, repair, and maintenance requests fall outside this offer.
Only in-scope inquiries count
Replacement, furnace, heat pump, repair, maintenance, commercial, and out-of-area requests are excluded from inquiry billing.
Scope stays specific. The agency handles agreed advertising, inquiry tracking, and booking support. Your HVAC company owns the home visit, estimate, dispatch, and completed work.
How the handoff works
Four steps, with the contractor in control of the job.
We agree on the operating rules first so an inquiry has a clear route from the campaign to your calendar.
Set campaign boundaries
Confirm new AC installation scope, service area, hours, capacity, approved offers, the $4,000 monthly Google Ads budget, and call routing.
Launch and track Google Ads
Set up the agreed campaign, landing page or form, tracking, and inquiry routing. You pay Google directly for ad spend.
Support inquiry-to-booking
Forms can offer contractor-approved booking times. If an eligible campaign call goes unanswered, approved AI follow-up can try to help schedule.
Visit, estimate, and serve
Your team conducts the in-home visit, provides its estimate, decides whether to accept the work, and handles all HVAC service.
AI follow-up is limited to an approved scheduling workflow, subject to required permissions. It does not diagnose equipment, quote a job, dispatch a technician, or replace your team.
Clear ownership
Each team has a defined part of the process.
Exact scope, client obligations, and campaign details are set out in the signed service agreement.
New Grounds handles the agreed marketing workflow
- Google Ads setup and campaign management.
- Campaign landing page or lead form, inquiry tracking, and routing.
- Online booking support and approved AI-assisted follow-up for eligible unanswered campaign calls.
- Reporting on inquiry and booking activity.
Your HVAC company owns the field work
- Business information, licensing, service area, capacity, offers, and approvals.
- Google Ads account and budget; ad spend is paid directly to Google.
- Phone answering, calendar availability, scheduling rules, dispatch, and customer service.
- Home visits, estimates, sales decisions, and AC installations.
Straightforward pricing
Pay for the inquiry—not the appointment.
Booking support is part of the workflow. The signed agreement defines Billable Inquiry criteria, exclusions, and invoice review.
One-time onboarding
$1
Due when the agreement is signed. Onboarding begins after the signed agreement and payment are received.
Per Billable Inquiry
$150
An inquiry fee—not a fee for an appointment, an attended visit, an estimate, or a sale.
Billing details: each week, New Grounds reviews inquiries by a person against the signed qualification rules and sends an itemized invoice. You have 5 business days to dispute entries. Undisputed balances may then be charged manually to the authorized card on file under the signed agreement; the charge is not automatic at the time of inquiry. Your business funds at least $4,000 per month in Google Ads directly with Google. There is no monthly agency retainer or minimum inquiry volume. The signed agreement controls if a detail differs here.
Before launch
Make sure the campaign can be served.
A well-defined operating setup matters as much as the ad itself.
Choose cities or ZIP codes, travel limits, business hours, and the new AC installation work you want promoted.
Identify who answers calls, when appointments are available, and where eligible missed calls should go for follow-up.
Your business retains its Google account and ad budget. We agree on access, tracking, approvals, and launch tests together.
Common questions
Know what is included before you start.
What counts as a Billable Inquiry?
The signed agreement defines it: a unique prospective customer or authorized decision-maker who responds to an agreed campaign, requests a new residential AC system installation within your service area, and provides usable contact information. A person reviews qualification before weekly billing; replacement, heating, heat pumps, repairs, maintenance, and out-of-area requests are excluded. The agreement has the full criteria and dispute steps.
Is the $150 fee charged per appointment?
No. It is charged per Billable Inquiry under the agreement. Whether the prospect books, attends, receives an estimate, or buys does not change that definition.
How does appointment support work?
An eligible campaign form may let the homeowner choose an available time on your booking calendar. If your business does not answer an eligible campaign call, approved AI follow-up can try to arrange an appointment. Your company controls the calendar and the visit.
Who pays for Google Ads?
Your business commits at least $4,000 per month to Google Ads and pays Google directly. Advertising spend is separate from New Grounds fees and does not guarantee a specific result.
Does New Grounds perform the HVAC installation?
No. New Grounds manages agreed marketing and inquiry support. Your licensed HVAC business handles customer service, home visits, estimates, dispatch, sales and AC installations.
Are a specific number of inquiries or sales guaranteed?
No. The agreement describes services and inquiry billing rules, but does not promise a number of inquiries, appointments, sales, revenue, or return on ad spend.
What is the cancellation notice?
The service agreement is month-to-month and either party may end it with 7 days’ written notice. Fees earned before termination remain payable.
Next step
See whether this setup fits your service area and capacity.
Use the fit call to review your new AC installation goals, inquiry handling, the $4,000 monthly ad budget, and launch readiness.